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Neuw Ventures

New era · new values · new ideas

Population and Consumption

Population and Consumption

Human population is expanding and so is our appetite for consumption. We need to find new ways to accommodate these needs within the boundaries of what our planet can provide.


World population – From 7 billion in 2011 to over 9 billion in 2050 More

Global middle class – From 1.8 billion in 2009 to 4.9 billion in 2030 More

Consumption of natural resources – 140 billion tons of minerals, ores, fossil fuels and biomass per year by 2050 (3x current consumption) More



Resources – Intense and rising pressure

Food & water – Paradigm shift required to avoid shortages and volatility in agricultural prices

Ecosystems & biodiversity – Actions needed to reduce current pressure


Insights & Opportunities

Consumption patterns & technology – Our choices play a critical role in our ability to accommodate a growing world population

Environmental footprint – Traditional economic benchmarks to be replaced to reflect human development and take into account our environmental footprint More