Water Scarcity
Water is one of the most critical natural resources. We need to develop new techniques and solutions to minimise water consumption and preserve this unique resource.
Facts
Status – 2.8 billion people affected by water scarcity today More
Current trend – By 2025 two-thirds of the world’s population could be living under water stressed conditions More
Challenges
Availability – Enough freshwater on the planet for 7 billion people but it is unevenly distributed and too much of it is wasted, polluted and unsustainably managed
Water quality – Inadequate quality causing 5 million deaths annually and accounting for 10% of the worldwide disease burden
Agriculture and ecosystems – Dependence on water to function
Insights & Opportunities
Responsible water usage – Leading consumer products companies are paving the way for responsible usage of water resources More