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Neuw Ventures

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Water Scarcity

Water Scarcity

Water is one of the most critical natural resources. We need to develop new techniques and solutions to minimise water consumption and preserve this unique resource.


Status – 2.8 billion people affected by water scarcity today More

Current trend – By 2025 two-thirds of the world’s population could be living under water stressed conditions More



Availability – Enough freshwater on the planet for 7 billion people but it is unevenly distributed and too much of it is wasted, polluted and unsustainably managed

Water quality – Inadequate quality causing 5 million deaths annually and accounting for 10% of the worldwide disease burden

Agriculture and ecosystems – Dependence on water to function


Insights & Opportunities

Responsible water usage – Leading consumer products companies are paving the way for responsible usage of water resources More